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So, after days of no updates, here is the second update in a single day. Thank (or blame) Ganpati Bappa for that. It is the visarjan half-day (coupled with work-from-home) that helps me do this. 🙂 Just like one of my earlier posts, the idea for this one too comes from Meenu.

The concept she came up with was quite simple – think of yourself as a model and decide which product/brand would you endorse and why. Now, while the concept might be simple, deciding the product/brand was not so easy, simply because I am not a brand fanatic as such. For me, the utility of any product is what matters more than the name it bears. Of course, some names are a more reliable guarantor of quality than others, but then, that’s about it. Having said that, it didn’t take me much time to arrive at what I would endorse if I had the chance to. If, like me, you have been a teenager in the 90s, you will surely have a look at the title of this post and instantly know what I am talking about. Yes, its something that we all grew up with – our beloved Cadbury. 🙂

Unlike kids today who have a plethora of options when it comes to stuffing their mouths with various cocoa byproducts (we HAVE TO thank MMS and PVN Rao for opening up imports), kids (and kids at heart) in the 90s grew up on a staple diet of Cadburys. While we all had our personal favourites, I can safely bet that Eclairs, 5-Star, Dairy Milk and Gems were always around, not to forget the daily morning cup of Bournvita (yes, I drink Bournvita even today, no matter what you think of me). In their own way, I would say each of these was special to every one of us. As for me, I wasn’t too much into 5-Star or Eclairs (sticky ones are a no-no for me), but I was absolutely crazy for Gems and the Dairy Milk bars. Sweet memories of these go a long way back into time. Yes, you can call me an oldie if you want. I would be too lost in the rich, creamy taste to even notice. 😀

But then, are memories made up of only taste? Definitely not, when you have grown up with such wonderful chocolates around, factors other than taste are bound to mark their presence. The Friday evenings, when mom would get me a Dairy Milk, is something I used to look forward to as eagerly as the declaration of final exam results, which would mean a large packet full of chocolates getting delivered to yours truly. The BIG smile that would light up my ex’s face when I took a Bournville out of my bag is something to be seen to be believed. Similarly, the 100W bulb waala expression on someone’s (you know who you are :D) face when I mention “blue waali Gems” is unparalleled. This is the stuff that cherished memories are made of, and Cadbury has been a  big part of these.

I could go on and on about the Cadbury magic, but I will have to stop it here. There is a Bournville in the fridge calling me, and I think I have definitely earned it. 😀

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